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Marketing | 4 min read
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If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”

That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as well as our personal brands as a thought leader. We understand that content is important, but it doesn’t seem like we always agree on how much content we need, or how to create it well enough to consistently engage our audience.

But how you address that might depend on what your goals are for your content and who your audience is. But there’s one rule that holds true no matter what: Content consistency is key.

If you’re not consistent, you’re not taking advantage of all the opportunities you have to connect with your audience. Creating a few pieces of content here and there might help someone understand a topic better, but they won’t help you hit all of those touch points between your brand and your audience -- and they won’t help you build a meaningful relationship with it. To do that, you need to be a consistent content creator. It’s that simple.

What’s not so simple is breaking down the nuances within your audience and your processes to deliver not just any old content consistently, but content that meets its needs in a way that attracts it to your brand.

Think of it this way: Picture your favorite actor. This person is probably in a few of your favorite movies, consistently delivering amazing performances, and you might find yourself interested in the projects he or she stars in, simply because you know and love his or her previous work. That’s powerful.

With consistent, engaging content, you can hit touch points on your audience members’ online journeys, build connections with them, and position your brand to be top-of-mind when they think of their most trusted and liked resources. (This approach to branding and relationship-building is one I go into in much more depth in my business book, Cost For Sale Yellow ThreeFold Textured Silk Tie Edward Sexton Discount bUJRHPIz
.)

But if you want to get started creating effective content consistently now, here are five essential tips.

While 89% of B2B organizations are actually utilizing content marketing, only 37% have put together a documented strategy around that content’s creation and distribution.

Creating this kind of strategy is similar to setting goals for yourself: You’re more likely to achieve them if you write them down and break them into actionable steps to hold yourself accountable than if you decide to wing it and hope for the best. The same applies to content -- you need to write down what you want to achieve and how you want to get there.

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Adam J Robinson
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Very beautiful album. Loved it. Favorite track: Rite of Passage.
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Haunting, minimalist ambient that deftly straddles that fine line between hope and despair. Gorgeous synth swells are just slightly undercut by sinister dissonance -- the blending of which gives this record a rare kind of majesty. Favorite track: Sedation.
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After the darkness of Dakhma came forth a little bit of light.... Sometimes it's needed.. Just had my first listen to this one it feels just as good as Dakhma but instead of the really dark undertones there might just be a feeling of hope, light, salvation. But it's still way down deep with just a sliver of light showing. Masterful, well produced... Second listen... Just like the Signal series you can't help but suspect that the next release will be another blinder! Top marks! More please :-D Favorite track: I can see the fear in your eyes.
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Streaming + Download
Includes unlimited streaming via the free Bandcamp app, plus high-quality download in MP3, FLAC and more.
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Compact Disc (CD) + Digital Album
CD in 6 panel full color digipak on uncoated retro stock Includes unlimited streaming of via the free Bandcamp app, plus high-quality download in MP3, FLAC and more.
ships out within 2 days
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Council of Nine returns to Cryo Chamber with his second full length album. Deep, psychological, personal and complex. This is a dark ambient release in the style Council of Nine is known for with a healthy dose of both beauty and sadness. Dark drones asking questions from the opposite side of the chaise lounge. Available in 24 bit
released December 1, 2015 Written, Produced - Maximillian Olivier Artwork, Mastering - Simon Heath For more information on Council of Nine: www.cryochamberlabel.com/artist/council-of-nine/
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